Brand Kit

Brand Colours.

The Finesse Social palette. Tap any code to copy it. Light base, orange for accents only — never a whole dark surface on client work.

The Palette

Orange

CTAs & accents only — buttons, links, the dot in "Finesse."

Black

Headings & bold type.

White

The base. Clean, generous whitespace.

Light Grey

Alternating section backgrounds.

Mid Grey

Soft / secondary text.

Also Good To Know

Fonts: Archivo & Archivo Narrow. · Aesthetic: light base, orange accents, Nike-style — clean, large bold type, lots of whitespace. Whole-site dark is off-brand (gradients over dark photos are fine).

Full brand guide — logo, typography, imagery, voice, AI image kit — lives at brand.finessesocial.au.